Apple Watch Arrives In April

We knew today’s live Apple event would focus on the long-awaited watch device, but Apple CEO Tim Cook also dedicated time to iPhone health apps, Apple TV and a new MacBook.  We last wrote about the watch in September 2014, and while we did get more details today, none of it was surprising.

Apple watch isn't just with you... it's on you.

Apple watch isn’t just with you… it’s on you.

As we already knew, Apple Watch can be customized so that users can read and respond to messages, view notifications and use Apple Pay, plus many other things. There are now a wide growing range of third-party apps for the watch, and battery charge will last about 18 hours with normal use.

The Apple Watch is not a standalone device. You must have an iPhone with you for features to work.

Watch prices range from $349 for the Sport model to up to $10,000 for the high-end Edition model. The watch will be available starting April 24 and pre-order begins April 10.

The Mac update focused on “reinventing the notebook” introducing a new 12-inch Retina display MacBook that is thinner and weighs just 2 pounds. With a newly designed full-size keyboard and a new pressure sensitive Force Touch trackpad, the now fanless MacBook is more power efficient and promises an all-day charge. A new single all-in-one port, called USB-C, will support USB, DisplayPort, HDMI, and VGA and power capabilities.

Apple’s new MacBook will be available in silver, space gray, and gold. The starting price is $1,299 and shipping begins on April 10th.

UofR picThe update on iPhone included news about the software system called ResearchKit, which will be released next month as open source, allowing users with non-Apple devices to contribute to medical research using different apps. Apple has been working with many medical institutions, including The University of Rochester, to develop apps that can allow mobile device users to participate in Parkinson’s disease research. Other research areas include, diabetes, asthma and breast cancer.

We heard an update on Apple TV with a price drop from $99 to $69, and HBO announced a standalone streaming service called HBO NOW that is available on Apple devices for $14.00 per month without a cable or satellite subscription.

If you’re in the market for a new Apple product, which one of these would you buy first?




Jerry is the president and owner of Brand Builder Websites. With an intense desire to help others succeed, Jerry guides business owners and professionals toward good decisions about how to effectively deliver their online message to the right audience. With over 25 years of experience in marketing, customer service and sales, Jerry excels in helping people and businesses connect, collaborate and grow.
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