Your brand’s online presence extends from your site to social media and apps. With Bing Connected Pages you get search data for those pages.
Google Analytics, Google Webmaster Tools, and the Bing Webmaster Tools are all excellent services. They help you gain insight to visitors on your website. Social Networks focus on giving you insight into how visitors access your page from within their network. These social networks do not offer any analytics about visitors to your page from search. Mobile app stores don’t either. With Google Analytics you can find what networks sent visitors to your site. But that’s not the same thing as getting search keywords that sent visitors to your social network pages.
This is where Bing Connected Pages comes in to play.
What Does Bing Connected Pages Connect to your Account?
Bing Connected Pages lets you connect to your pages on:
- Google Play.
- Apple Store.
- Windows Store.
- Windows Phone Store.
- MySpace (yes, really).
Did you notice any major omissions? It seems that you cannot connect to any location-based social media networks like Foursquare or Yelp. I’m surprised by this. I can see users clicking on your Yelp page to read reviews on your business. Lacking location-based networks seems like a missed opportunity.
What Can I Get From Bing Connected Pages?
You can view search keywords for those networks. You can also view the number of impressions and the amount of clicks. It also lists the inbound links for that network. The inbound links section seems pretty flaky in my experience. The description indicates that these are the pages that point to your site on each network. It does not say that they are pages on the social network that have appeared in search that have links to your results. Strictly speaking, any tweet or Facebook post should count as an inbound link. It seems to only count the links to your home page.
Honestly, I think this is a really great move by Bing. It seems so obvious that brands would want this information that I find it surprising that Google does not already have something similar. Hopefully we will see this feature added to Google Webmaster Tools in the future.
Thank you and keep building your brand.