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Brand Building Yourself Through Social Media

Brand building yourself through social media has become a critical skill that is necessary for individuals in business. Blogging and being on the various social networks is not enough. You need to unify your accounts to make sure your message stays on brand.

Brand Building Yourself: Google+

Brand Building Yourself: Google+ and Authorship Markup

Google’s support for authorship markup allows them to pull your profile picture from Google+.

Google+ is your focal point. It is necessary to tie everything together. By using authorship markup on your blog you will enhance your visibility on search engine result pages (SERP). It will add the following information to your result:

  • Your Google+ profile picture.
  • How many users have placed you in a circle. (i.e. how many people are following you on Google+)
  • A link to your other blog posts.
  • A link to your Google+ page.

This adds credibility to your brand and can boost traffic to your posts. The SEO benefit alone is worth the investment time in participating in Google’s social network.

Google+ also allows you to connect your profiles to other social networks. Connecting these accounts will have an effect on searches. Google pulls relevant content from your accounts that you or your friends share the most. Sending these additional signals will expand your influence across your connections on social media networks.

Brand Building Yourself: Klout

Brand Building Yourself: Klout DashboardWhile Google+ lets you expand your influence, Klout measurers your influence. Recent changes to Klout let you more know about what they consider relevant. The Klout score consists of:

  • Facebook:
    • How many people subscribe to your updates.
    • How many people have posted on your wall.
    • How many mentions you have received.
    • How many people have commented on your posts.
    • How many like your posts.
    • How many friends you have.
  • Twitter:
    • The amount of mentions you have received.
    • The amount of replies to your tweets.
    • The number of retweets.
    • The number of users that have added you to a list.
    • The number of followers you have amassed.
  • Google+:
    • The number of comments you have received.
    • How many people have reshared your posts.
    • The number of +1 to your posts.
  • LinkedIn:
    • Your job title.
    • The number of connections you have made.
    • How many recommendations you have received.
    • The number of comments on articles you have posted.
  • Klout:
    • The amount of +K’s you have received on a topic.
  • Foursquare:
    • How many people have placed your tips on their to-do list.
    • How many people have completed the tips you have left.
  • Wikipedia:
    • Your page importance as measured against the Wikipedia page graph.
    • The number of inbound links to your page.
    • The ratio of inbound links to outbound links on your page.

Klout will not show how the score is calculated. They will not say the importance of each network. I believe I have compiled a list that indicates the order of importance for actions across a network. The general rule is that direct engagement is more influential than casual sharing or number of connections you have made.

Klout has recently introduced moments to your dashboard. Moments highlight the most engagement you have received. The better the moment indicates the more success your brand building campaign.

Have you connected your accounts on Google+? Do you measure your influence on Klout? How successful do you feel social networks have been to your personal brand building?

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About

Brian is the Director of Development and Social Media for Brand Builder Websites where he oversees the development, strategy, and goals for our software development. He is also a huge fan of Android.

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