Go Streaking

Foursquare recently updated their point system to assign bonus points for users that are on a particular streak. While Foursquare has had a “3 days this week” bonus for some time, they have enhanced it slightly for users that go for visit a particular locations 3 days in a row.

Example of a streak in FourSquare

Example of a streak in FourSquare

They also now assign bonus points for visiting a business, or a type of business, for so many weeks in a row. It doesn’t even need to be in the same state. I was just on vacation for a whole week two weeks ago, yet earlier this week I got bonus points when I checked in to the mall by me saying that I have been to malls for 6 weeks in a row.

Streaks are useful because they can highlight behavior. They are being referred to as a badge of honor/badge of shame by one of Foursquare’s co-founders. Seeing that icon should make you reflect upon what you’re doing. They may make you stop visiting fast-food establishments or they may seem like a reward for visiting an establishment and checking-in even though there are no deals going on at that time.



Brian is the Director of Development and Social Media for Brand Builder Websites where he oversees the development, strategy, and goals for our software development. He is also a huge fan of Android.
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