Our CMS - Self Managed Solution | Rochester NY

Brand Builder Company provides simple website tools that give small business owners the ability to maintain a powerful website through our self-managed software. We have custom built our own content management system that we use with most of our clients.


SiteBrandBuilder is the name of our Content Management System. This CMS was developed in-house by developers located in Rochester, NY.

The design of a page in SiteBrandBuilder is referred to as its layout. Other CMS software such as WordPress will only give a webpage author a single content region that looks nothing like the final output. Layouts in SiteBrandBuilder often contain multiple content regions that an author can edit. Those content regions will look pretty close to the final output. We even let you tweak many of the page elements such as the fonts and colors on a site-level.

We have created simple tools we call modules that you can insert into any page. Our FormBuilder module allows you to simply drag-and-drop fields to create forms that will have client-side and server-side validation. Form submissions are automatically recorded to a database and can be emailed to administrators. The FormBuilder also supports integration with PayPal and Authorize.Net to give website authors the ability to accept credit card payments.

SiteBrandBuilder ModulesBesides the FormBuilder we have modules that allow you to create your own:

And if that's not enough we've created a simple embed code module that lets you embed code from third-party sites such as Facebook, Twitter, or YouTube into a page without messing up your content any time you want to make a change to a page.

Got a tablet running Android 4.0 or later? How about an iPad? What about a Windows 8/RT tablet? Fear not, they can be used to edit your website.

Our CMS has drop in functionality that we call modules. These modules allow you to create your own form, slideshow, photo gallery, HTML5 audio or video, newsletter collection, and other functionality.

Unlike other CMS software, like WordPress, that have a backend that is usually just one content region that looks nothing like your site, ours has multiple content regions that a user can enter content into in specific locations and the back end basically looks like your site.

We offer multiple layouts that a user can choose from. We also allow site owners to make site-wide changes to things such as the color, default font sizes/families, background images, and more.

Third party code can be integrated with our CMS. We have the ability to add WordPress to a site to provide it with blog functionality. This integration makes the output look like a page that is wrapped in your site, rather than something separate that might look totally different or would need custom work to be kept in check. Check out the blog on our site -- it is WordPress running through our software.


We believe that a separate mobile site provides clients the ability to create a better experience for a user than using responsive design to have one site that can serve all of their needs. We can obviously create a website using responsive design, but prefer the focused user experience possible with a mobile website on a separate domain.

Our software lets you have a second site that is used as the mobile site that smartphones (we send tablets to the desktop site) will be redirected to. Mobile users can switch back and forth to the desktop if they prefer. That preference is remembered when they return to the site.

Recently we rolled out an update that creates a new mode that makes it easier to edit your site on a smartphone, but it is still recommended that you use a desktop or tablet for the bulk of your editing.

Do-It-Yourself SEO - Search Engine Optimization

Any CMS worth their salt lets you to set global and page specific keywords and page descriptions. We do that and let you add your own custom HTML to the page <head> to plug-in extend things however you please. All pages automatically include a canonical tag. This removes any ambiguity that a search engine may have as to what is the correct URL for a page.

All websites built with SiteBrandBuilder automatically include a dynamic XML Sitemap. This XML Sitemap includes the last modified time that a page was edited. You can submit the URL for this XML Sitemap to search engines such as Google or Bing, or you can add a reference to them in the customizable robots.txt file. In compliance with XML Sitemaps our software allows you to assign a score prioritizing the importance of each page on your site.

If you are the type that likes to get your hands dirty, you can edit the HTML for text in a content block to add structured data called microdata. By adding structured data defined by schema.org search engines such as Google, Yahoo, and Bing can more easily parse things on your site such as member directories, events, or locations. Most CMS software will automatically strip these attributes, but SiteBrandBuilder will retain them.

Simply supply an ID to add Google Analytics to your website. We support Google Analytics Content Experiments to give you A/B testing of your pages so that you can optimize your online marketing. You can disable the canonical tag on your experiment pages and use the custom HTML option to add your own canonical tag that matches the original page.

On the Local SEO front we support the ability to generate a KML file to generate a geograhical annotation for your site. Basically, this means you can supply Google Earth and Google Maps with information about the physical locations for your site. Once you add a location we will automatically add this file to your XML Sitemap so that it is submitted to Google the next time they crawl the XML Sitemap.