Digital Marketing | SEO Rochester NY
So much is always happening with digital marketing, SEO (search engine optimization) and social media, that it can be really tough to keep up. We can help guide the way and find solutions to meet your business goals.
Organic Search Engine Optimization
When we build a website for you, we provide all the tools you need to begin the optimization process. But that’s just the beginning. There are so many factors to consider when trying to get your site found in the search engines.
Did You Know? Google has hundreds if not thousands of criteria it uses to determine who shows up on in its search results pages.
We’ll work with you to determine your goals and figure out a plan for getting your site bumped up on the search engines. This involves an analysis of your site, its content, title and META tags, competitors, inbound links and more.
Business Directory Optimization
Does your business have an optimized Google+ (local) page? How are your companies’ reviews (ratings)? Local optimization is a booming business. When you Google for local services (restaurants, plumbers, salons, you name it), notice how the local results are coming up first (with your address and map). We will work with you to improve your rankings and optimize these listings in Google, Yelp, Bing, Yahoo!, Merchant Circle, YellowPages.com, CitySearch and others.
Paid Search Advertising
Yes, it’s true. You can pay Google, Bing or Yahoo! to be at the top of the search results. They each use a complex bidding system and “quality scores” to determine which ads appear on the site and in what order.
This can be a great (and profitable) advertising option for many businesses. From local pizzerias to national software companies, advertising on Google (their software is called AdWords) is lucrative and can get you found almost instantly.
Our team will consult with you to figure out your needs and assist with launching advertisements on Google or other search engines. You will pay a ‘hard cost’ directly to search engine and then pay us a monthly fee to assist with running the campaign for you.
We’ll spend a lot of time reviewing, tweaking, analyzing and running reports to make sure you’re getting the most for your dollar.
Social Media Marketing
It seems like every month there is a new social media site taking over the web. From Facebook to Instagram, we’re here to assist you with drafting a plan to have your business up and running in no time. It’s not as simple as just creating a Facebook account (that’s the easy part). How will you brand your page? How can you use it to get results and gain customers? What’s the strategy for getting “likes” and exposure?
Social media can be a relatively inexpensive way to get exposure for your brand. Not sure how to tweet? That’s fine – let us help.
After designing and developing 125+ websites, it’s clear that creating content is a major sticking point for most of our clients. Often times, our clients feel as though they’re not great writers and/or they struggle with finding the time necessary to sit down and dedicate thought to the project.
It’s important to note that having relevant, well-thought-out and keyword-rich content on your site is critical to finding success with search engine rankings.
There are a number of other ways we can help you with marketing yourself online. Banner ads, display ads, Google search partners and more. We can help with designing the creative for your ads and then placing them with a small local media buy.