A leading website design and development company in
Rochester NY providing the most useful and
simple tools for effectively managing
your website and your internet marketing plans
Simple Website Tools
SiteBrandBuilder is the name of our Content Management System. This CMS was developed in-house by developers located in Rochester, NY.
The design of a page in SiteBrandBuilder is referred to as its layout. Other CMS software such as WordPress will only give a webpage author a single content region that looks nothing like the final output. Layouts in SiteBrandBuilder often contain multiple content regions that an author can edit. Those content regions will look pretty close to the final output. We even let you tweak many of the page elements such as the fonts and colors on a site-level.
We have created simple tools we call modules that you can insert into any page. Our FormBuilder module allows you to simply drag-and-drop fields to create forms that will have client-side and server-side validation. Form submissions are automatically recorded to a database and can be emailed to administrators. The FormBuilder also supports integration with PayPal and Authorize.Net to give website authors the ability to accept credit card payments.
Besides the FormBuilder we have modules that allow you to create your own:
- Lead Tracker
- Slide Show
- Photo Gallery
- Random Image
- Random Text
- Email Marketing
- Create your own Podcast or RSS feed
- Display an RSS feed
- HTML5 audio, HTML5 video
And if that's not enough we've created a simple embed code module that lets you embed code from third-party sites such as Facebook, Twitter, or YouTube into a page without messing up your content any time you want to make a change to a page.
Got a tablet running Android 4.0 or later? How about an iPad? What about a Windows 8/RT tablet? Fear not, they can be used to edit your website.
SEO - Search Engine Optimization
Any CMS worth their salt lets you to set global and page specific keywords and page descriptions. We do that and let you add your own custom HTML to the page <head> to plug-in extend things however you please. All pages automatically include a canonical tag. This removes any ambiguity that a search engine may have as to what is the correct URL for a page.
All websites built with SiteBrandBuilder automatically include a dynamic XML Sitemap. This XML Sitemap includes the last modified time that a page was edited. You can submit the URL for this XML Sitemap to search engines such as Google or Bing, or you can add a reference to them in the customizable robots.txt file. In compliance with XML Sitemaps our software allows you to assign a score prioritizing the importance of each page on your site.
If you are the type that likes to get your hands dirty, you can edit the HTML for text in a content block to add structured data called microdata. By adding structured data defined by schema.org search engines such as Google, Yahoo, and Bing can more easily parse things on your site such as member directories, events, or locations. Most CMS software will automatically strip these attributes, but SiteBrandBuilder will retain them.
Simply supply an ID to add Google Analytics to your website. We support Google Analytics Content Experiments to give you A/B testing of your pages so that you can optimize your online marketing. You can disable the canonical tag on your experiment pages and use the custom HTML option to add your own canonical tag that matches the original page.
On the Local SEO front we support the ability to generate a KML file to generate a geograhical annotation for your site. Basically, this means you can supply Google Earth and Google Maps with information about the physical locations for your site. Once you add a location we will automatically add this file to your XML Sitemap so that it is submitted to Google the next time they crawl the XML Sitemap.