A leading website design and development company in
Rochester NY providing the most useful and
simple tools for effectively managing
your website and your internet marketing plans
Mobile Websites
Many web development companies today are pushing responsive design websites. Responsive design is nice in that it will allow you to format a page specific for devices such as a tablet or a smartphone. But responsive design has two major drawbacks.
- Mobile device users typically have a different need for coming to your website compared to desktop user. You cannot create completely different content that tailors your message specific to that audience significantly creating bloat on the page. Given that devices on a mobile connection have limited bandwidth this provides them with a worse experience.
- There is no way to get to the "desktop site" because there is only one site.
We believe that it is better to send smartphone users to a separate website that you can customize to fit their unique needs.
MobileBrandBuilder is a modification to SiteBrandBuilder that allows you to easily manage and update your own mobile website and view your changes on the same screen and it integrates very well with a website built with SiteBrandBuilder. If the two pages on each site match, then a user accessing that page on a smartphone will automatically be sent to the correct page. Additionally, the software will generate switchboard tags which provide a hint to search engines that there is a mobile version of that page when the search engine crawls the page. It will also include a reference to the page in the XML Sitemap.
Should a user ever decide that they prefer the desktop version of a site, they can simply click a link provided in the footer to take them to the desktop version. This preference will be remembered for them in the future. Should they ever decide they would like to go back to the mobile version, they can click on another link to take them back.
We support the ability to specify the mobile home screen bookmark icon for iOS, Android, and BlackBerry devices. You can also set a web page start screen image for iOS devices.
Below are examples of live mobile websites. You can use the scrollbar and your curser to view the entire mobile website.