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A Rochester NY online web-marketing agency that provides great looking and easy-to-navigate websites, including mobile. We offer affordable customized plans for search engine optimization, social media marketing, online advertising
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Blog Posts from Brand Builder Websites

Google Maps Ads Are Here

Google Maps ads are here. So what does this mean for users and how can it help your small business?

Google Maps Ads: For Users

Google is not stupid. They knew that users wanted to see more listings. Users used to seeing more listings with the old Google Maps interface. With the new Google Maps interface they cut down on the number of listings to reduce clutter.

Something had to give if they wanted to display ads in Google Maps and still keep users. To do this they added a scroll bar to the desktop search. It’s less visually appealing than it was, but you’re now getting more results. This is a big win for users. Continue reading

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Above The Fold Speed Optimization

“Users know to scroll. I don’t need to fit things above the fold”. Yes, but you need them to load fast.

I love what Google has done to simplify things for business like the new Google My Business solution.What I’m not happy with is the recent change to drop Google Authorship images from appearing in Google search. They claim that it will not affect click-through rate. This contradicts previous claims and the experience for those that supported Authorship.

What you can’t doubt is that search results appear more consistent and load faster without the images. Google has always worked to make things fast. Now they’re kicking things into high gear to suggest you do too. Especially with content that appears above the fold. Continue reading

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Google My Business

Google My Business is a simple new way to help you connect with customers in search, maps, and Google+.

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Robots.txt Celebrates 20 Years of Search Engine Control

This week marked 20 years since the creation of Robots.txt. Want to know how it helps for your site?

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